We define your positioning, messaging, and story - the strategic foundation that makes marketing decisions easier.
We deliver your strategy as an AI Training Manual - a structured document your team can use in various ways to train ChatGPT, Claude, or any LLM so output is always on-brand.
We show your team exactly how to use it, so they're creating on-brand content campaigns, sales materials, ads, emails, communications, etc.) from day one.
We do the strategic thinking. You get a system your team can actually use. Most brand strategies end up in a PDF or deck no one opens. Ours gets built into an AI Training Manual - so your team can put it to work immediately.
We assess your current positioning, messaging, and market presence to find the gaps and opportunities.
We define your strategic angle — the market opportunity and core of everything your brand says and does.
We research your ideal customers: what they need, what they're feeling, and what makes them choose.
We carve out where you fit in the market - and what makes you the obvious choice over competitors.
We build the narrative that makes people get you - and remember you.
We package your strategy into an AI Training Manual your team uses to train any LLM - so every piece of content sounds like you.
Throughout the process, Azelie Studio has gone over & above. Their knowledge & expertise in brand & marketing has been a tremendous resource that we will use for years to come.
Working with Dani on our brand strategy was an absolute pleasure. Dani's expertise, promptness, and creative insights brought clarity and depth to our brand and helped us refine our core identity, aesthetics and authenticity, positioning us to stand out and connect with our clientele
Azelie's comprehensive understanding of every single aspect of marketing was exceptional. Their suggestions were constructive and they've given us a plan that we get to work on immediately.
Azelie's branding, strategic marketing and copywriting transformed our sales enablement materials, directly leading to $1.2M in new revenue within Q1. It's been a game changer and I can't recommend their service highly enough!
Everything you need to know about installing your new Brand OS.
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I grew up watching my mom run a small business - which mostly meant watching her do seventeen jobs at once while somehow never having a clear way to talk about what made her different. Sound familiar?
Later, I worked brand and marketing for other small companies. Same story everywhere: brilliant people, real expertise, messaging that didn't match.
So now I fix that. I help service businesses get clear on their positioning, messaging, and story - then package it in a way their team will actually use.
Here's the thing: most brand strategy ends up in a PDF or deck no one opens. I got tired of watching good work collect dust. So I started delivering strategy as an AI Training Manual - something your team uses to train ChatGPT or Claude to sound like you, not like every other business with a LinkedIn page.
Brand strategy that gets implemented. That's it. That's the whole thing.
Thanks for being here :)
