The foundational phase where we codify your brand’s unique voice, story, and strategy into a structured, AI-ready asset.
We install your Brand DNA as the "brain" for a suite of custom AI assistants inside your private, secure workspace.
A focused sprint to integrate your new AI assistants into your team's daily marketing workflows, ensuring immediate adoption
Our system is a repeatable, three-phase framework. We begin with Brand DNA Extraction to codify your unique strategy. Next is AI Enablement, where we install that DNA as the brain for your private AI. We finish with the Activation Sprint, integrating these new tools directly into your team's workflow. Below is a look at the detailed steps in our process.
We evaluate your positioning, messaging, and market presence to pinpoint strengths, gaps, and untapped opportunities - setting the stage for focused growth.
We distill your purpose, vision, and values into a clear foundation that guides every decision and keeps your brand authentic.
We use AI-powered research to analyze your audience’s behaviors, needs, and motivations—giving you deep insights without the guesswork, so your strategy connects where it counts.
We map your competitive landscape and define a positioning that makes your brand stand out and win the right audience.
We craft a brand narrative that connects on an emotional level, turning customers into loyal advocates.
We load the Strategy Packet into your ChatGPT or Claude workspace and build brand-trained AI assistants, prompt library, SOPs, and QA guardrails.
Throughout the process, Azelie Studio has gone over & above. Their knowledge & expertise in brand & marketing has been a tremendous resource that we will use for years to come.
Working with Dani on our brand strategy was an absolute pleasure. Dani's expertise, promptness, and creative insights brought clarity and depth to our brand and helped us refine our core identity, aesthetics and authenticity, positioning us to stand out and connect with our clientele
Azelie's comprehensive understanding of every single aspect of marketing was exceptional. Their suggestions were constructive and they've given us a plan that we get to work on immediately.
Azelie's branding, strategic marketing and copywriting transformed our sales enablement materials, directly leading to $1.2M in new revenue within Q1. It's been a game changer and I can't recommend their service highly enough!
Everything you need to know about installing your new Brand OS.
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I started Azelie Studio because I believe small brands hold incredible value and untapped potential. Growing up with a mother who ran a small business and later working in brand and marketing roles for other small companies, I’ve seen firsthand how vibrant, essential players often struggle to compete with industry giants.
I saw an opportunity to champion the underdog - helping them harness the power of story, connect deeply with their communities, and use their agility as a competitive edge.
My work is about building brands with clarity, confidence, and a presence that stands tall against the biggest names in the market. This journey is for the small brands with big dreams, bold ideas, and the relentless drive to make an unforgettable impact - both in their communities and in their industries.
Today, I've focused that mission on the most powerful tool available to small businesses: AI. I help them build a Brand OS to ensure that this technology amplifies their unique voice, rather than drowning it in a sea of generic content
