The proprietary system to infuse your brand's unique DNA into your AI workflow - scaling marketing & messaging with more clarity and consistency.

A 3-Phase System for
AI-Powered Brand Clarity

1. Brand DNA Extraction

The foundational phase where we codify your brand’s unique voice, story, and strategy into a structured, AI-ready asset.

2. AI Enablement

We install your Brand DNA as the "brain" for a suite of custom AI assistants inside your private, secure workspace.

3. Activation Sprint

A focused sprint to integrate your new AI assistants into your team's daily marketing workflows, ensuring immediate adoption

The Operating System for Your Brand

The proprietary system that empowers your team to execute branding and marketing with perfect consistency and speed.

For the Founder/CEO

Reclaim critical hours for strategic leadership.

Delegate with total confidence, knowing your brand is protected.

Get the strategic leverage needed to scale your vision.

For the Marketing Lead

Scale marketing output without adding headcount.

Move from executing random tactics to driving real strategy.

Execute with greater speed and creative confidence.

For the Head of Ops

Connect marketing activity to clear business objectives.

Install a repeatable system for consistent brand execution.

De-risk your brand and drive operational efficiency.
INSIDE THE
INSIDE THE
AI BRAND
AI BRAND
CODEX
CODEX

Our system is a repeatable, three-phase framework. We begin with Brand DNA Extraction to codify your unique strategy. Next is AI Enablement, where we install that DNA as the brain for your private AI. We finish with the Activation Sprint, integrating these new tools directly into your team's workflow. Below is a look at the detailed steps in our process.

01
Audit Your Brand's
Current Landscape

We evaluate your positioning, messaging, and market presence to pinpoint strengths, gaps, and untapped opportunities - setting the stage for focused growth.

02
Uncover Your Brand's
Core Purpose & Values

We distill your purpose, vision, and values into a clear foundation that guides every decision and keeps your brand authentic.

03
Study Your
Target Market

We use AI-powered research to analyze your audience’s behaviors, needs, and motivations—giving you deep insights without the guesswork, so your strategy connects where it counts.

04
Identify and Define 
Your Position in the Market

We map your competitive landscape and define a positioning that makes your brand stand out and win the right audience.

05
Build Your
Brand Story

We craft a brand narrative that connects on an emotional level, turning customers into loyal advocates.

06
Install Your
Brand OS

We load the Strategy Packet into your ChatGPT or Claude workspace and build brand-trained AI assistants, prompt library, SOPs, and QA guardrails.

Hear what our clients have to say about Azelie Studio.

Throughout the process, Azelie Studio has gone over & above. Their knowledge & expertise in brand & marketing has been a tremendous resource that we will use for years to come.

Patrick M.
CEO, Renovations Company

Working with Dani on our brand strategy was an absolute pleasure. Dani's expertise, promptness, and creative insights brought clarity and depth to our brand and helped us refine our core identity, aesthetics and authenticity, positioning us to stand out and connect with our clientele

Christina
CEO, Consulting Firm

Azelie's comprehensive understanding of every single aspect of marketing was exceptional. Their suggestions were constructive and they've given us a plan that we get to work on immediately.

Wanda W.
Founder, Recreational Center

Azelie's branding, strategic marketing and copywriting transformed our sales enablement materials, directly leading to $1.2M in new revenue within Q1. It's been a game changer and I can't recommend their service highly enough!

Zach K.
Director, Engineering Firm

Your Questions, Answered.

Everything you need to know about installing your new Brand OS.

What is The AI Brand Codex?

Will using AI for marketing make our brand sound robotic and lose its human touch?

What is the real ROI of installing The AI Brand Codex?

Is an AI system like this too complex for a small business (SMB) without a dedicated tech team?

How do you ensure our company's proprietary data and brand strategy are secure?

Will The AI Brand Codex replace our marketing team or our agency?

MEET
MEET
the
The
founder
founder

A note from Dani Kimble:

Dani Kimble
Founder & Chief Strategist

I started Azelie Studio because I believe small brands hold incredible value and untapped potential. Growing up with a mother who ran a small business and later working in brand and marketing roles for other small companies, I’ve seen firsthand how vibrant, essential players often struggle to compete with industry giants.

I saw an opportunity to champion the underdog - helping them harness the power of story, connect deeply with their communities, and use their agility as a competitive edge.

My work is about building brands with clarity, confidence, and a presence that stands tall against the biggest names in the market. This journey is for the small brands with big dreams, bold ideas, and the relentless drive to make an unforgettable impact - both in their communities and in their industries.

Today, I've focused that mission on the most powerful tool available to small businesses: AI. I help them build a Brand OS to ensure that this technology amplifies their unique voice, rather than drowning it in a sea of generic content

let's work
let's woRK
TOGETHER
TOGETHER

Move from custom projects to a scalable asset. Let's install the proprietary framework that gives your team clarity and speed.

Apply to Work With Us